Spring Air® wins consumer mattress challenge for an unprecedented fifth
year in a row.
From coast-to-coast, three of five consumers preferred the feel of the Spring Air® Back Supporter® mattress to similarly priced mattresses made by Sealy®, Serta®, and Simmons®. And last year, Spring Air® was even preferred by seven out of ten people over higher priced mattresses by Select Comfort® and Tempur-Pedic®.
The Test
So there would be no clouding of issues, an independent and national testing company was hired to oversee the consumer Mattress Challenge. The Mattress Challenge preference tests in 2001, 2002, 2003 and 2005, against Sealy, Serta, and Simmons, were conducted by NOP World. They monitored the preference test in malls from coast to coast, and simply asked over 2,400 consumers to rest test two mattresses side-by-side. One mattress each time was a Spring Air Back Supporter Euro Top® mattress, and the other mattress belonged to Sealy, Serta or Simmons. None of the mattresses were identifiable to consumers, and the preference tests used mattress sets in a similar price category of approximately $999 retail. The results were crystal clear, 60% of the consumers chose Spring Air®.
| |
| To view our collection videos, we recommend the latest Real Player, which you can download by clicking on the button. |
 |
|
 |
In the 2004 Mattress Challenge, more people preferred the Spring Air® Back Supporter® Euro Top mattress in comparison to higher priced mattresses made by Select Comfort and Tempur-pedic.
The results were extremely clear.
Nearly 70% of the time, consumers chose Spring Air®. |
|
The Mattress Challenge V Spring Air® Back Supporter® mattress features Comfort Progressions® technology which marries the Total Balance® innerspring with innovative Conforma Balance® Extended Life foam to provide outstanding support that reduces body pressure points for a great night's sleep. Other features include the NeverTurn™ Advantage, Foam Encased Wireless Edge™, and Contour Surface Technology.
|
We all know the quality and value that a Spring Air® mattress represents. As more consumers learn about the company, they realize Spring Air® has more to offer than just brand name value. Spring Air® has many things working for them - cutting edge technology, superior craftsmanship and high-quality materials - all to make the best mattress available. Don't forget, Spring Air® Back Supporter® mattresses have been recognized by Consumer Digest as a Best buy, and has received the Good Housekeeping's Seal. |
 |
|
About NOP World
NOP World (RoperASW/Bruskin Research) conducted and monitored the Mattress Challenge held at shopping malls from coast to coast. A full service market research company, NOP World, has built an international reputation and has more that 40 years' experience.
The company works with more than 200 major companies in approximately 30 diverse industries. The NOP World staff completes more than 250,000 surveys a year in the U.S. and 90 countries. |
|
